Scope, Jobs & Salary of Graphic Designers In Pakistan

Date: 2023-06-15 | Read Time: 7 Mins

Scope, Jobs & Salary of Graphic Designers In Pakistan

Graphic designing is one of the in-demand career paths in today’s digital age. The demand for graphic designers has significantly increased as businesses and individuals recognize the importance of visually appealing and engaging content. Whether you have an e-commerce or a traditional market business,  graphic designs are important for both branding and marketing of products. In today’s visually driven world, your business will stand out in a crowded marketplace if your brand has a unique and memorable identity. Now visual content has a higher retention rate compared to plain text, making graphic design a powerful tool for marketing and communication purposes. 

If you are passionate to learn graphic design but are afraid about whether there would be any scope for graphic designing in Pakistan, don’t be scared. The more creative you are, the more opportunities you will have in graphic design. In this blog, you will find the scope of graphic designing in Pakistan, highlighting the opportunities, graphic designer salary detail, and potential career aspects in this field. 

What is the Scope of Graphic Designing in Pakistan?

As the design industry is booming, the scope of graphic design is high in demand in Pakistan. Around Thousands of companies in the professional field of fashion, product, and design are always lookout for creative graphic designers. The offered graphic designer salary in these organizations is a handsome amount. Here some reasons are given why its scope is increasing day by day in Pakistan.

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i.Growing Demand for Graphic Designers

As businesses in Pakistan hold digital transformation and recognize the significance of professional visual communication, the demand for skilled graphic designers is on the rise. From small startups to large corporations, every entity requires graphic design services to establish its brand presence and effectively communicate its messages to the target audience.

ii. Opportunities in Advertising and Marketing

The advertising and marketing industry in Pakistan offers significant opportunities for graphic designers. Advertising agencies, digital marketing firms, and in-house marketing departments require creative individuals who can design eye-catching advertisements, brochures, social media graphics, and other promotional materials. With the advent of online advertising platforms, the need for digital graphic design skills has also increased.

iii. Freelancing and Remote Work Options

Graphic designing provides excellent opportunities for freelancing and remote work in Pakistan. Many local and international clients seek freelance graphic designers for their design projects. Platforms like Upwork, Fiverr, and Freelancer enable designers to showcase their portfolios and connect with clients globally. This flexibility allows graphic designers to work on diverse projects, collaborate with international clients, and earn a substantial income.

Graphic Designing As a Career Choice

Graphic designing is a good career choice for people who are a creative thinker and has a keen interest in art and problem-solving. To pursue a career in graphic design, one needs to acquire a combination of technical and creative skills. Proficiency in graphic design software, knowledge of design principles, typography, color theory, and a keen eye for detail are essential.

Many institutes and online platforms offer graphic design courses and certifications that can help individuals develop the necessary skills. With these skills, graphic designers have the opportunity to branch out into another design field. Because graphic designers have many transferable skills that can help them to transition into other related professions like UX/UI design and web development. 

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Job Prospects and Graphic Designer Salary

Graphic designers in Pakistan have promising job prospects in various industries. They can work in advertising agencies, design studios, print and digital media organizations, e-commerce companies, and web development firms.

The salary potential depends on their experience, expertise, and the type of organization. Junior graphic designers can expect a starting salary of around PKR 30,000 to PKR 50,000 per month, which can increase with experience and expertise. The highest recorded graphic designer average salary in Pakistan is PKR 110,000 per month.

What are the Most in-demand Graphic Designings Jobs Industries?

Graphic designers in Pakistan have diverse career opportunities across various industries. Here are some prominent industries where graphic designers can find employment in Pakistan:

1. Advertising and Marketing Agencies: Graphic designers play a vital role in creating visually striking advertisements for businesses. Advertising and marketing agencies hire graphic designers to develop captivating campaigns that effectively communicate the brand's message and attract customers.

2. Print and Digital Media: Graphic designers are required in the print and digital media industry to design layouts, illustrations, and graphics for newspapers, magazines, online publications, and websites. They contribute to creating visually appealing content that enhances the overall reader experience.

3. E-commerce and Web Development: With the growth of e-commerce in Pakistan, graphic designers are in demand to create visually appealing product images, banners, and user interfaces for online stores. They collaborate with web developers to ensure seamless user experiences and captivating designs that drive sales.

4. Branding and Packaging: Graphic designers use their creative minds in developing brand identities and packaging designs for products. They create logos, choose color schemes, and design packaging that reflects the brand's values and appeals to the target audience.

5. Television and Film Industry: The television and film industry requires graphic designers for motion graphics, title sequences, and visual effects. Graphic designers collaborate with production teams to create captivating visual elements that enhance the storytelling process.

7. Gaming and Animation: The gaming and animation industry in Pakistan is growing rapidly. They hire graphic designers to contribute in character design, environment creation, user interface design, and other visual elements that bring games and animations to life.

8. Education and Publishing: Educational institutions and publishing houses hire graphic designers to create visually engaging educational materials, textbooks, and e-learning resources. Graphic designers work on layouts, illustrations, and graphics that enhance the educational content and make it more visually appealing to learners.

9. NGOs: Graphic designers are employed by government departments and NGOs to design informative brochures, posters, and infographics that communicate important messages and promote public awareness campaigns.

These industries offer graphic designers diverse opportunities to showcase their creativity, contribute to meaningful projects, and build a successful career in Pakistan. With the increasing importance of visual communication, graphic designers have a bright future.


The scope of graphic design in Pakistan is gradually increasing and will continue in the coming years. With growing opportunities in advertising, marketing, and freelancing, people are opting for this field. Graphic designers must also improve their skills with current industry trends to be competitive in the job market. With strong portfolios and experience, they can earn a handsome amount in this field.