Search Engine Marketing Course

Search Engine Marketing Course

Starting From Rs. 20000

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SEM Online Course

3 Month


PKR 20000 *




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Importance of Search Engine Marketing Course

A cost-effective method of getting high relevant leads for your company is through search engine marketing (SEM). Contextual targeting, which enables you to target audiences based on their interest, location, demographics, time, and other factors is the finest feature of SEM. The CPC (Cost-per-click) ad model support SEM campaigns. Only when a user clicks on your ad, you have to pay. In addition, it begins right away unlike SEO, and you will start seeing results as soon as the campaign is launched. Therefore, a search engine marketing course has high value for new startups as well as for old businesses who want to reach a relevant audience and grow their business.

Learn Organic Growth of Traffic

The scope of search engine marketing is ever expanding as almost every business nowadays want their products and services to be advertised on digital platforms. It is mainly because digital platforms have access to millions of people throughout the world. 

To improve a website's ranking on search engine results pages, SEO and organic search strategies are essential. While it may take some time to see the results of an organic  SEO strategy, improving your website's SEO will continue to pay off by bringing you reliable and beneficial online traffic. Learn the SEO strategies required to create an organic presence, boost your search engine rating, and dig deep into organic search in the search engine marketing course of Cosmic Institute.

Learn How to Monitor and Manage Analytics

One of the most important parts of becoming an expert digital marketer is to constantly troubleshoot and improve marketing strategies. To that end, our search engine marketing course will teach you how to study search analytics to find areas for improvement. 

At the end of the course, you will be able to investigate analytics and measurement to expand your skill set in search engine marketing. You can find areas for optimization and increase returns on your time, money and effort by gathering the appropriate data and assessing the outcomes. You will learn how to use Google Analytics and Google Tag Manager, tools that are widely used in the SEM industry. Cosmic Institutes course outline is carefully designed to cover all the technical aspects of search engine marketing.

Learn to Create an Effective Ads at Optimal Budget

Creating an ad using ad manager requires extensive research, prior planning, and effective strategy. Without planning and strategies your ad won't show satisfactory results. Our search engine marketing course will cover all the right techniques and tools to make effective ads that bring traffic and leads.

 Moreover, our instructors will also guide you on how to set the optimal budget so that your ad can rank better among all the competitors of your business niche. You will be assigned a hands-on project upon which you will practice all the skills you will have learned during the SEM training in order to hone your skills and analyze potential mistakes. For that, Cosmic Institute’s Search engine Marketing course would be your best choice.

Develop Professional and Soft Skills

Apart from having market-oriented technical skills, it is highly crucial that you must have professional ethics, effective communication, and other necessary soft skills. Without effective communication and professional ethics, you will not progress in multinational and national companies as having these skills enhances your personality and become a ladder to your quick professional development and progress.

Learn from Industry-Expert Search Engine Marketers

We have a team of highly professional and industry expert search engine marketers who know all the latest tools and techniques of SEM training. They will give an in-depth understanding of digital marketing. During your course, you will be handed over small projects to improve your skills. We put utmost focus on extensive practice along with strong theoretical foundations. Additionally, our community of experts will provide you with constant support and encouragement even after completing your search engine marketing google certification because our foremost priority is to give you market-oriented skills that help you build a strong career.

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Earn A Reputable Search Engine Marketing Google Certification

Search engine marketing course is in line with the certification program, which will make it easier for you to pass the SEM certification exam and land the best positions at prestigious local and multinational companies. You will work on live projects and assignments as part of the search engine marketing online course, which will help you quickly advance in your career and have significant benefits for real-world business conditions. At the end of both Search engine marketing online Course and in campus search engine marketing course, there will be numerous quizzes and assignments that closely reflect the questions on the job interviews and will help you receive better grades. Cosmic Institute’s mission is to set the career direction of the youth of Pakistan who are pursuing academic degrees that have no significant market demand.

Register for Search Engine Marketing Training

In our search engine marketing course, we will cover all the modern tools, techniques, and updates that are crucial to become an expert search engine marketer. Learn how search engines are operated in general and how several strategies work for advertising on search engines. Learn how paid search and organic search can be combined to get desired results. Additionally, you will learn about essential SEM tools and ideas that will better equip you for the more difficult work that lies ahead. Cosmic Institute provides the most updated and world-class SEM training that will cover every update and technique of digital marketing.

Get SEM training from the Leading Institute of Pakistan

Cosmic institute is One of the leading institutes in Pakistan, providing you above 150 courses such as Web designing course, seo course, Graphic Designing Course and much more. Almost all businesses today are using search engine marketing to reach potential clients and grow their sales by targeting only the relevant audience. In this scenario, the demand for search engine marketing google certification has been growing rapidly. The most online activity starts with a search, where search engines may determine potential customers intentions and point them in the direction of your business.

You will gain knowledge about Search Engine Marketing (SEM) and Search Engine Optimization (SEO) techniques in search engine marketing google certification, which will enable you to increase website traffic, connect with target markets, create brand awareness, and enhance your online visibility.

 Ignore what they say and focus on your growth! World is now moving too online marketing. So Hurry Up before it's too late for you to enter the digital world, "Enroll Today" in physical classes or SEM Online course to learn high demanding skill at Cosmic institute.  


Course Outline

  •   What is SEM?
  •   Working of SEM?
  •   Search Queries Structure
  •   SEM vs SEO
  •   Benefits of search engine marketing?
  •   What are Google Ads?
  •   Different Types of Google Ads
  •   How does the Google Ads platform rank the Ads?
  •   Google Ad Structure
  •   How do we measure an Ads performance?
  •   Criteria for Measuring an Ad
  •   What is CTR?
  •   Other Marketing Terminologies
  •   Right keywords for an advertising campaign
  •   Various keywords & their significance
  •   Familiarizing with the PPC auction model
  •   Setting up the ad campaign & budget
  •   Structuring of campaign
  •   Performance Analyses
  •   Creating ads and split test campaigns
  •   Google Display Network
SEM Online Course

Learning Outcome

Strong Conceptual Foundation

At the end of the course, you will have developed a complete understanding of all the tools and techniques related to search engine marketing.

Certificate of Completion

Moreover, you will have a certificate of completion that will help you gain more authority when giving interviews for jobs. Cosmic Institute’s certificate is well recognized among all the companies in Lahore and beyond.

Conceptual Understanding

In addition to this, at the end of this course, you will have a thorough understanding of all the theoretical concepts related to search engine marketing.

Mentor Guidance

One of the major benefits that you will have at the end of this course is that you will have developed strong connections with industry expert mentors who will support you in developing your career. Moreover, they will be a constant support for you during challenges while doing your job.

Job Opportunities

Moreover, once you complete this course you will surely have better prospects of landing a handsome paying job in a reputable company since you will be equipped with market-oriented skills.

Soft Skills

Cosmic Institute considers soft skills as necessary as technical skills. Therefore, during the SEM Online Course, you will develop professional skills, such as communication.

Frequently Asked Questions

SEM stands for search engine marketing, which is used for advertising to boost website traffic. Employing SEM, businesses run paid adverts for their websites in search results.

Generally, search there are three types of search engine marketing, namely Search Engine Optimization, Search Engine Advertisement, and Search Engine Advertising.

More companies will eventually go online, and in order to retain their online presence, they must implement SEM techniques for their website. In the near future, it will become more difficult to get more visitors to your website due to increased competition. Therefore, if you want to work in digital marketing, SEM can be a fantastic career choice.

engine marketing? Social media marketing is a broad term that covers all the advertisement that is done through social media platforms, such as Facebook, Instagram, Pinterest, and LinkedIn. On the other hand, search engine marketing covers all the advertisement that is done via search engines, such as Google, etc. You can also enroll in our Social Media Marketing Course.

The main distinction between the two is that SEO concentrates on improving the website to increase traffic from organic search results. In addition, SEM employs Pay Per Click to place your website in the sponsored section of the search results. SEM tries to increase traffic and visibility from both paid and organic searches.

Yes. You can join more than one course at the same time if you can manage. Our primary aim is to impart skills that are in line with the requirement of the market. Therefore, you can learn as much as you like from Cosmic Institute.

The total fee for search engine marketing training is only 25,000 Rupees. We charge one of the lowest fees to students because our motto is to set the career path of the unemployed youth and the overall progress of the country in the IT sector.

You can register for search engine marketing training by contacting our service representative for the registration process. They will give you all the necessary information that you might be needed to start your course in the Cosmic Institute.

Yes. After the completion of the search engine marketing training, we provide the search engine marketing google certification in order to give you proof of your skills and expertise.

Our search engine marketing training’s only purpose is to educate the youth. Hence, after a brief interview, our higher management will decide if you are eligible for an installment plan.

The SEM online course has no significant prerequisites. For online practice and lectures, all you need is a computer.

Contact Us!

If you have any questions, our customer care staff is available 24/7 to assist you. They will lead you through everything from the registration procedure to the course overview and offer you all the information you need for a good start. You can call our representative at 0300 416 9191

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